What Does Acura Mean?

2021 Acura ILX

You might know the Acura brand as a leading luxury car manufacturer that creates some of the most stylish, powerful, and high-tech models on the Clovis roads – but just what does Acura mean? In this guide, we’ll walk you through the Acura meaning in terms of the name itself and the brand’s history. Take a deeper dive into Acura meaning with Fresno Acura, and visit our dealership in Fresno to get to know this brand in person!

Acura Name Meaning

What does Acura mean? There are actually several different meanings. One theory is that the name stems from the Latin word “Acu”, which means “done with precision” or “mechanically precise.” However, the name also can be explained by the brand’s roots. The Japanese division of the Honda Motor Company referred to the make as “Akira”, which is synonymous with “intelligence” or “wisdom.” Combined, it’s clear that Acura valued smart design and precision engineering from the very beginning – and that quality is evident in the models you see in Madera to this day!

Acura Logo Meaning

The Acura insignia also goes hand-in-hand with the brand’s name. The design resembles a caliper measurement tool, which is used to take precise measurements, and it is meant to highlight the brand’s attention to detail. Additionally, the logo creates an abstract A for Acura. So, be sure to take a closer look at the logo when look at the new Acura models around Visalia.

Acura History

Acura has a long history of excellence and innovation, so it’s no surprise that the brand puts such an emphasis on quality work. Here is a brief overview of the brand’s highlights:

  • Acura debuted in 1986 with the popular Legend and Integra. The brand immediately made a name for itself within the auto industry.
  • In 1989, Acura created the NSX supercar to widespread industry acclaim.
  • In 2000, the Acura MDX made its first appearance on the market. This was the first crossover SUV with three-row seating, and it set the stage for the rise of the midsize SUV.
  • The Performance Manufacturing Center made its home in Marysville, Ohio as of 2013. And the brand has continued raising the bar on performance vehicles ever since.

Explore Acura with Fresno Acura

Whether you want to ask questions about the Acura lineup or take a test drive in a brand new Acura MDX, feel free to contact us at Fresno Acura. Our team would be happy to help you in Fresno, so reach out to us at any time.


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